part of its. communications

tbsp

tbsp. is a niche group of design experts and hospitality consultants aiming to shape the industry with fresh, new concepts, iconoclastic design work and marketing strategies. We focus on crafting innovative ideas and developing brands that make an impact, get noticed and generate buzz. We push the norm. We challenge convention.

see the menu 19
the measure

We create experiences,
and experiences build brands

tbsp. blends the ingredients that turn ideas into stories.

tbsp. noun — a tablespoon. the measure every good recipe is written in. ours ends in a full stop.

services

the recipe

eight ingredients, measured out for every opening, from the first idea to the last napkin.

  1. 01

    Concept Creation

    • Customer Journey
    • Visual Language
    • Brand Architecture
    • Menu Development
    • Ambiance
    • Music Direction
  2. 02

    Feasibility Study

    • Competition Analysis
    • Competitive Mapping
    • Market Study & Intel
    • Financial Study
    • Profit & Loss
    • Return on Investment
    • CapEx Planning
    • Equity Structures
  3. 03

    Branding

    • Name Generation
    • Brand Identity
    • Brand Guidelines
    • Graphic Design
  4. 04

    Architecture & Design

    • Interior Design
    • Architectural Design
    • Furniture Design
    • Lighting Design
    • Mechanical
    • Visual Merchandise
    • Procurement
  5. 05

    Strategic Planning

    • Organization Structure
    • Business Direction
    • Resources Reviews
    • Business Streaming
    • Cost Management
    • Marketing Strategies
  6. 06

    Production

    • Printing
    • Packaging
    • Furniture
    • Merchandising Material
  7. 07

    Operation & Training

    • Secret Shopper
    • Operation Assessment & Recommendation
    • Business Operation
    • Managing Guides
    • Staff Training
    • Recruiting
    • Turnkey Solution
  8. 08

    Tech & Loyalty

    • Loyalty Program & Management
    • Website & App Development
    • Social Media Strategies
    • Community Management
    • Digital Marketing
projects

à la carte

hover a dish to taste it, open it for the full plate. tap a dish for the full plate. nineteen houses across Lebanon, the Gulf and Egypt.

what we did on each project is read from the credentials deck images. confirm before launch.

  1. 01 Marly's Beirut
    Marly's, identity: image 1 of 4Marly's, identity: image 2 of 4Marly's, identity: image 3 of 4Marly's, identity: image 4 of 4
    • identity
    • menus
    • print
    • tableware
  2. 02 Sard Arabia Saudi Arabia
    Sard Arabia, social content: image 1 of 4Sard Arabia, social content: image 2 of 4Sard Arabia, social content: image 3 of 4Sard Arabia, social content: image 4 of 4
    • social content
    • art direction
  3. 03 Saqqara Egypt
    Saqqara, identity: image 1 of 4Saqqara, identity: image 2 of 4Saqqara, identity: image 3 of 4Saqqara, identity: image 4 of 4
    • identity
    • stationery
    • merchandise
    • signage
  4. 04 Kempinski Summerland Beirut
    Kempinski Summerland, campaign: image 1 of 4Kempinski Summerland, campaign: image 2 of 4Kempinski Summerland, campaign: image 3 of 4Kempinski Summerland, campaign: image 4 of 4
    • campaign
    • print
    • digital
  5. 05 Saadeddin Saudi Arabia
    Saadeddin, packaging: image 1 of 4Saadeddin, packaging: image 2 of 4Saadeddin, packaging: image 3 of 4Saadeddin, packaging: image 4 of 4
    • packaging
    • seasonal gifting
    • social content
  6. 06 Blossom Riyadh
    Blossom, identity: image 1 of 4Blossom, identity: image 2 of 4Blossom, identity: image 3 of 4Blossom, identity: image 4 of 4
    • identity
    • packaging
  7. 07 Ahwak Beirut
    Ahwak, identity: image 1 of 4Ahwak, identity: image 2 of 4Ahwak, identity: image 3 of 4Ahwak, identity: image 4 of 4
    • identity
    • menus
    • outdoor
    • food photography
  8. 08 ONE Beirut – Abu Dhabi
    ONE, identity: image 1 of 4ONE, identity: image 2 of 4ONE, identity: image 3 of 4ONE, identity: image 4 of 4
    • identity
    • print
    • experience
  9. 09 Skybar Beirut
    Skybar, invitations: image 1 of 4Skybar, invitations: image 2 of 4Skybar, invitations: image 3 of 4Skybar, invitations: image 4 of 4
    • invitations
    • menus
    • print
  10. 10 Al-Sultan Brahim Dubai – Beirut
    Al-Sultan Brahim, identity: image 1 of 4Al-Sultan Brahim, identity: image 2 of 4Al-Sultan Brahim, identity: image 3 of 4Al-Sultan Brahim, identity: image 4 of 4
    • identity
    • menus
    • food photography
  11. 11 Seven Sisters Beirut
    Seven Sisters, identity: image 1 of 4Seven Sisters, identity: image 2 of 4Seven Sisters, identity: image 3 of 4Seven Sisters, identity: image 4 of 4
    • identity
    • menus
    • digital
  12. 12 Antika Bar Dubai – Beirut
    Antika Bar, identity: image 1 of 4Antika Bar, identity: image 2 of 4Antika Bar, identity: image 3 of 4Antika Bar, identity: image 4 of 4
    • identity
    • art direction
    • social content
  13. 13 Lina's Paris Lebanon
    Lina's Paris, stationery: image 1 of 3Lina's Paris, stationery: image 2 of 3Lina's Paris, stationery: image 3 of 3
    • stationery
    • packaging
  14. 14 La Crêperie Lebanon
    La Crêperie, identity: image 1 of 4La Crêperie, identity: image 2 of 4La Crêperie, identity: image 3 of 4La Crêperie, identity: image 4 of 4
    • identity
    • menus
    • stationery
  15. 15 Divvy Beirut
    Divvy, identity: image 1 of 4Divvy, identity: image 2 of 4Divvy, identity: image 3 of 4Divvy, identity: image 4 of 4
    • identity
    • packaging
    • social content
  16. 16 The Backyard Beirut
    The Backyard, campaigns: image 1 of 4The Backyard, campaigns: image 2 of 4The Backyard, campaigns: image 3 of 4The Backyard, campaigns: image 4 of 4
    • campaigns
    • activations
    • social content
  17. 17 Sandwich w Noss Beirut – Dubai – Bahrain
    Sandwich w Noss, identity: image 1 of 4Sandwich w Noss, identity: image 2 of 4Sandwich w Noss, identity: image 3 of 4Sandwich w Noss, identity: image 4 of 4
    • identity
    • storefront
    • social content
    • food photography
  18. 18 Kahwet Beirut Beirut
    Kahwet Beirut, identity: image 1 of 4Kahwet Beirut, identity: image 2 of 4Kahwet Beirut, identity: image 3 of 4Kahwet Beirut, identity: image 4 of 4
    • identity
    • menus
    • interiors
  19. 19 Obi urban sushi Beirut
    Obi urban sushi, identity: image 1 of 4Obi urban sushi, identity: image 2 of 4Obi urban sushi, identity: image 3 of 4Obi urban sushi, identity: image 4 of 4
    • identity
    • menus
    • packaging
expertise

the specialities

expertise in building pastry experiences

  • PatchiLebanon · UAE
  • FAQRA CateringBeirut · Lebanon
  • OH!Lebanon · UAE
  • SaadeddinKSA
  • BlossomUAE
  • DagherBeirut · Lebanon
  • Minus EighteenUAE

expertise in building food & beverage clusters

  • The Village DbayehDbayeh · Lebanon
  • JunkyardBeirut · Lebanon
  • eatstopIstanbul · Turkey
  • Uruguay St.Beirut · Lebanon
  • The Backyard HazmiehHazmieh · Lebanon
  • Restos St NicolasHazmieh · Lebanon
  • Must Urban ParkRiyadh · KSA
BeirutRiyadhDubaiAbu DhabiBahrainIstanbulEgyptDbayehHazmiehSaudi ArabiaUAE
from the table

“Professional, committed and very present whenever you need them. They are also involved when you require help and support in terms of business strategy. They pamper you and feel concerned in difficult times.”

Samer ChehlawiCEO, Divvy
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