Pan Arab Games
Lebanon and Jordan: main coordinators in these events.
a world of its. communications the playbook 17 plays
its. sports
We believe in the potential of sponsorship to invigorate and transform brands and businesses. We also believe in the clubs, athletes and organizations who deliver sport as a business.
the scoreboard the score
the score
so far
- years in TV sports
- matches produced for TV
- Arab countries at the 18th Pan Arab School Games
- Arab ministers at the 36th Arab Youth & Sports Ministers Conference
our sports experts 
Waddah Sadek
Partner | CEO its. communications
- More than 25 years of experience in TV Sports.
- Established Al Jadeed and Future TV's sports departments, 1990–2000.
- Handled the TV broadcast of the Pan Arab Games in 1997 in Beirut, and in 1999 in Amman.
- Head of Media during the Asian Cup Beirut in 2000.
- Produced the 5 hours live show “Pro Center” on MBC Pro about the Saudi League in 2015 and 2016.
- Owned the rights of Lebanese basketball and football advertisement from 1993 to 1998.
Organized or was part of organizing committees for the biggest tournaments in the Arab world
services
the playbook
project names come from the credentials deck — confirm which are its. sports’ own before launch.
strategy & value
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Sports Consultancy
Where a brand should play, with whom, and why it pays.
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Sponsorship Strategy
Choosing the property, the rights and the story a sponsorship tells.
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Sponsorship Evaluation
Presence, audience, share and reach: what the logo on the pitch is worth.
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Brand Value
Measuring what the sponsorship adds to the brand, season after season.
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Big Data & Research
Who the supporters are, what they earn, how old they are and what moves them.
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Rights Management
Selling, buying and running sports rights for clubs, federations and brands.
digital
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Sport Digital Ecosystem
The platforms, content and voices that keep fans close between matches.
- Communication Strategy
- Media Relations
- Research
- Messaging & Narrative
- Content Creation
- Channel Strategy & Platform Set-up
- Influencer Relations
- Brand Positioning
- Employee Engagement
- Event Press Office
on the ground
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Sponsorship Activations
Turning a sponsorship into something fans can see, touch and play.
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Sports Mix
Activations across disciplines: track, road, court, rugby, tennis and football.
Allianz — Formula 1 · Sky — Cycling · Bennet — Basketball · Eni — MotoGP · Intesa Bank — SKL · Peroni — Rugby 6 Nations · Barclays — Tennis · Audi — Football
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Sports Events
Launches, awards, press days and conferences.
SAFF — Season Awarding · Sisal — GWR Awarding · Sky — Sport Season Press Event · Dakar — Launch · IFEX — Sport Conference · Sky — FIFA World Cup Launch
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Corporate Hospitality
The best seats, the right guests and the evening around the match.
Barcelona FC — Corporate Events · FC Inter — Corporate Hospitality · McDonald’s — Tickets Management · AC Milan — Corporate Hospitality · F1 — Paddock Club, Italy GP
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Fan Engagement
Games, races and stunts that put supporters in the middle of it.
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Sports Ceremonies
Opening, closing and awarding ceremonies, built for the stadium and the broadcast.
NFL — International Series · Europa League — Final · GEA — National Day Celebration · ALJ League — Opening & Closing Ceremonies · Heineken Cup — Awarding Ceremony
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Sports Production
Pitch dressing, staging, pyrotechnics and the live show.
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Sports Villages
Fan zones and football villages around the big tournaments.
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Social Responsibility
Using the reach of sport for causes that matter off the pitch.
Seat Belt Campaign · Street Signals · Education · Blind Fans Commentator · Wastes Recycle Campaign
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Sports Mascots
Characters a whole stadium can love, from sketch to suit.
the track record twenty years
twenty years
on the pitch
milestones from the team’s years in sports management, incl. Proteam — confirm the wording before launch.
Lebanese Official Football Championship
Exclusive marketing rights of Lebanese football, including the league, the cup and the federation cup. More than 150 matches produced and aired by Future Television and ART.
Asian Cup
A major role in the Asian Cup 2000: managing the media center, organizing and planning all broadcasting and media services.
Bebeto in Lebanon
Thousands of spectators at the Sports City stadium to watch the Brazilian star and 1994 world cup holder, with Flamengo against Nejmeh Sporting Club.
Arab Champions League
One of the major partners in the organization, with the Arab football federation and ART. The semi-finals and final in Beirut became an entertainment festival.
Jordanian Professional Football League
A partnership, marketing and sponsorship agreement with the Jordanian Football Federation.
WABA Championships
With the West Asian Basketball Association, a new era for basketball in the region.
FIFA Seminar
The first local company in Asia to organize and host a FIFA seminar — Beirut, 12–14 October 2010.
18th Pan Arab School Games
25 July to 5 August 2010. 15 Arab countries competing in a series of games in Lebanon.
36th Arab Youth & Sports Ministers Conference
Two days at the Phoenicia Hotel in Beirut, attended by 17 Arab ministers.
Al-Mawarid Rush for Gold
FIBA Asia Cup Draw
brands & rights holders
on the same pitch
from the sports brands slides — confirm which relationships are its. sports’ own before launch.
leagues, federations & rights holders
FIFA UEFA Champions League AFC FIBA Asia Cup Asian Cup Lebanon 2000 NBA NFL MotoGP Serie A Lega Basket Serie A Saudi Pro League Lebanese FA World Sport Group
clubs
FC Barcelona AC Milan Inter Arsenal AS Roma FC Bayern München Paris Saint-Germain Zenit Al Ansar
brands
Emirates Allianz adidas Sky Samsung Nivea Coca-Cola Visa EA Sports Turkish Airlines Sony Audi Ferrari Unilever Ford Mercedes-Benz Vodafone Red Bull UNICEF bwin Volkswagen Warner Bros Eni arena Toyota Edison