it's its
One of the fastest growing agencies in the region since 2014, its. communications is the fusion of marketers and strategists, creative talents and digital gurus, event pros and sports experts, public relations thinkers and production wizards. The agency is even more enriched by its unique blend of cultures, taking it from a regional to an international entity.
its. about the new age of advertising, where brands need to level with their audience to be heard, where there's no more big promises you don't intend to keep, and where what truly touches people is what advertisers have always thought would scare them away: the truth.
we've heard this song before
01 / 07a few years ago, every agency called itself integrated
02 / 07most stapled departments together and called that a model
03 / 07we built one
04 / 07now every agency calls itself AI-powered
05 / 07most bolt a tool on and call that innovation. we didn't do that either
06 / 07the tools are new. the discipline isn't
07 / 07full stops we're proud of
- 2014 one of the fastest growing agencies in the region, since
- 1 Guinness World Record — the biggest screen in the world, BCF 2017
- 300+ artists on one stage — musicians, dancers and actors
- 5 days to conceive and deliver Beirut New Year’s Eve 2018
- top 10 new year celebrations in the world, by National Geographic (2019)
- 40+ brands in good company
Integrated marketing has moved past a buzzword thrown around at industry conferences and has evolved into a viable agency marketing model due to the need for increased speed, integration of skillsets and a lack of client side resources. Due to its talent and production model, its. communications has distinct skillsets that can be combined to produce better and more efficient results.
Now every agency calls itself AI-powered. Most bolt a tool on and call that innovation. We didn't do that either. At its. communications, AI runs through the work the way integration always has — strategy, branding, design, copy, digital and production — in the hands of people who know what to do with it.
Concept Development Brand Creation Strategic Planning Advertising Campaigns AI Integration Digital Strategy Community Management Media Planning Event Planning & Implementation Public Relations Audio Visual Production Print Production
one studio.
a map of full stops
The agency is even more enriched by its unique blend of cultures, taking it from a regional to an international entity.
and further: ETHAN, Australia →